Instagram tests forcing users to watch adverts
Instagram tests forcing users to watch adverts
Instagram tests forcing users to watch adverts
Instagram is currently testing a new feature that forces users to watch advertisements without the option to skip them. This feature, called 'ad break', displays a timer that users must wait for before they can continue using the app. The platform has stated that they are always experimenting with new formats to benefit advertisers and will provide updates if this trial becomes a permanent change. However, this move has not been well-received by users, with some even considering boycotting the platform. Other major tech companies, such as YouTube, also implement non-skippable ads, but studies have suggested that this approach may not lead to increased engagement with the advertised content.
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"Instagram is trying out a new feature that makes users watch advertisements without being able to skip them."
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"Instead, there's a timer that counts down before they can go back to using the app like normal."
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