Dragon's Den pitch was 'scary but amazing'

Will Little, the managing director of Little's Coffee, recently had a thrilling experience on the popular television show Dragon's Den. He described his pitch as 'scary but amazing. ' Will stood next to a cardboard cut-out of Steven Bartlett, a businessman from Plymouth, while wearing a white t-shirt with his company's logo. He shared that this pitch was the most 'terrifying thing' he had ever done. During the pitch, he felt 'sheer terror,' but it ultimately led to a fantastic opportunity for his coffee brand. Will was able to secure a deal with Steven Bartlett, which filled him with excitement. He mentioned that the feedback from the Dragons was 'overwhelmingly positive,' and he felt that Steven was a 'really good fit' for his instant coffee brand. Will expressed, 'Overall, the experience was actually amazing. Scary, but amazing. ' Little's Coffee is a family-run business that was started by Will's parents over 35 years ago. When he appeared on Dragon's Den, all four Dragons showed interest in investing in his company. However, Will decided to accept an offer from Steven Bartlett, who proposed £80,000 for a 5% stake in the business. Will described the experience as 'the most terrifying thing I've ever done,' and he found it 'really surreal' to watch the episode after it aired. One of the Dragons, Peter Jones, who is a well-known figure in the coffee industry, tasted Will's coffee and declared it the 'best tasting' coffee he had ever experienced. He even suggested that Little's Coffee could become 'the biggest brand in coffee in the world. ' Will was optimistic about the future and believed that Steven would help 'catapult' the business to new heights. He felt a sense of connection with Steven, as they both hail from the South West of England. Will shared that they had received a significant number of orders in just two months and were looking forward to a busy weekend ahead. He concluded by saying, 'Everything's going well and we're really excited to be working with him and the team.