Samsung becomes first tech giant to launch a smart ring

TechnologyJuly 14, 20243 min read

Samsung becomes first tech giant to launch a smart ring

Samsung becomes first tech giant to launch a smart ring

Samsung becomes first tech giant to launch a smart ring

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Samsung has introduced its latest wearable device, the Galaxy Ring, aiming to attract fitness and health-tracking enthusiasts. The company unveiled the smart ring at its Galaxy Unpacked event, highlighting its integration with artificial intelligence (AI) to enhance its ecosystem of devices. Smart rings, equipped with tiny sensors to monitor various health metrics, have remained a niche product until now. However, their recent use by the England men's football team has brought them into the spotlight. Samsung's entry into the smart ring market marks the first time a major tech giant has ventured into this space. Ben Wood, an analyst at CCS Insight, describes Samsung's decision to launch a smart ring as an 'interesting bet. ' His company estimates that the global market for smart rings will reach around four million units by 2025, a small fraction compared to the 250 million smartwatches expected to be sold. Despite this, some experts believe Samsung's involvement could help popularize smart rings. Francisco Jeronimo, an analyst at IDC, suggests that for many consumers, Samsung's smart ring will be their first encounter with such a device, which could significantly boost its long-term awareness. James Kitto, vice president and head of Samsung's mobile division in the UK & Ireland, hailed the ring's launch as a 'huge moment' for the company. Smart rings are designed to track health indicators such as heart rate, sleep, and menstrual cycles. The market is currently dominated by the Finnish health tech firm Oura, whose rings have become a fitness tech fashion staple for celebrities like Kim Kardashian. Analysts believe that with their smaller size and sleeker appearance, smart rings could eventually replace smartwatches like the Apple Watch and Google Pixel Watch. Kitto described Samsung's Galaxy Ring as the company's 'smallest and most discrete product yet,' offering accurate 24/7 health, wellness, and sleep tracking. While smartwatches typically have more sensors, allowing them to provide a broader range of health data, smart rings offer a less intrusive, comfortable, and stylish alternative, particularly for those who prefer not to wear a bulky smartwatch overnight to monitor their sleep patterns. Samsung states that the Galaxy Ring will be compatible with Android phones running Android 11 or higher, provided users have the Samsung Health app. Some Galaxy AI features, such as obtaining an Energy Score and personalized suggestions based on user data, are exclusive to Galaxy devices. Dr. Efpraxia Zamani, an associate professor of information systems at Durham University, believes that the Galaxy Ring's integration into a broader ecosystem of products offering health and wellness insights could be appealing to many consumers. However, she cautions users to be mindful of the data being collected, how it is used, and where it is shared. 'Being part of an ecosystem means that data can be collected from the ring, watch, and phone, and when combined, this can have both positive and negative impacts,' she explained. The collection of data related to menstrual cycles has been a contentious issue in the past. Last year, the UK's Information Commissioner's Office raised concerns about data security.

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