China smartphone shipments continue decline in third quarter as former Huawei mobile brand Honor reclaims top vendor ranking

Honor, a mobile brand that was previously part of Huawei Technologies, emerged as the leading smartphone vendor in China in the third quarter of the year. This occurred despite the fact that the Chinese smartphone market experienced a second consecutive quarter of slight declines, even with the introduction of major new 5G handsets.

According to a report by tech market research firm Canalys, smartphone shipments in mainland China decreased by 5% year on year to 66. 7 million units in the third quarter. This is in contrast to a 1% decline in global smartphone shipments during the same period. Honor reclaimed the top spot in mainland China's smartphone market last quarter with an 18% market share and total shipments of 11. 8 million units. This comes more than a year after Honor last led the market in the first quarter of 2022, with a 20% share and total shipments of 15 million units.

Analysts attribute Honor's rise to the top of China's smartphone vendor rankings to its diverse portfolio of handsets, expansion of physical retail stores through partners, and the release of competitively priced new models. In addition to covering all price bands, Honor has been expanding its offline store presence across all tiers of Chinese cities and investing in improved brand awareness.