Bella Hadid shocked and upset over Adidas campaign

Bella Hadid, a well-known American model, has recently expressed her feelings regarding an Adidas advertising campaign that has drawn significant criticism. The campaign was intended to promote a retro sneaker called the SL72s, but it unintentionally evoked memories of a tragic event from the 1972 Munich Olympics. During those Olympics, a Palestinian group known as Black September carried out an attack that resulted in the deaths of 11 Israeli athletes and a German police officer. Bella, who has Palestinian heritage, stated, 'I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign. ' Her reaction highlights the importance of being mindful of historical events and their impact on different communities when creating marketing materials. Bella Hadid has been a vocal advocate for the Palestinian cause and has previously donated to relief efforts for those affected by the ongoing conflict in Gaza. In her statement, she emphasized that she would never intentionally participate in any project that is linked to a tragic event. She said, 'I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind. ' This statement reflects her commitment to being sensitive to the feelings of others and understanding the broader implications of her work. Following the backlash, Adidas issued an apology and confirmed that Bella Hadid would be removed from the campaign. The company acknowledged that the connections to the 1972 attack were not intended and expressed regret for any distress caused. Bella further explained that while everyone involved in the campaign had good intentions, there was a collective lack of understanding that undermined the process. She stated, 'While everyone's intentions were to make something positive, and bring people together through art, the collective lack of understanding from all parties undermined the process. ' This situation serves as a reminder of the importance of communication and awareness in any collaborative effort. Bella Hadid is proud of her Palestinian identity and is committed to promoting peace. She declared, 'I will always stand for peace over violence, any day. ' This statement underscores her desire for a world where people can coexist without hatred. The incident illustrates the need for sensitivity and awareness of historical contexts, especially in creative projects that reach a wide audience.