Use of AI to promote creative courses criticised

Bristol City Council recently released a booklet to promote adult learning courses, but the cover art was created using Artificial Intelligence, or AI. This decision has sparked criticism from local artists and illustrators, who feel that using AI-generated images to advertise creative workshops sends the wrong message about the value of learning artistic skills. Adam Birch, a professional illustrator, noticed mistakes in the AI artwork, such as a woman with only four fingers and seven toes. He pointed out that these errors are common in AI-generated images and make it obvious that a computer, not a person, created the art. Adam worries that using AI art on the cover could discourage people from signing up for creative classes, as it seems to suggest that human creativity is not important. He said, 'Why learn these creative skills if the booklet itself doesn't show how valuable they are? ' Adam believes the council could have easily used a real photo from one of the classes or featured student artwork instead, which would have supported local artists and shown the true value of creativity.

Other artists share Adam's concerns. Luke Oram, an illustrator from South Gloucestershire, is especially worried about young people who are just starting out in creative careers. He said, 'I worry about the 22-year-old graduate who doesn't know how to get into a career or find work, and who feels undervalued because opportunities are disappearing. ' Luke believes that relying too much on AI can erode important knowledge and skills in the creative industry. Some artists also feel pressured to use AI because their employers encourage it. One artist from Leamington Spa, who wanted to stay anonymous, said his CEO is pushing the company to use AI in their work. He explained, 'We're told to use AI, but it feels like the people at the top benefit the most, while those who actually make the art feel like it's the opposite of what we should be doing. ' He compared AI art to fast food, saying it's quick and easy but lacks real thought and quality.

The council printed 72,000 copies of the booklet and distributed them to people and organizations in Bristol, as well as a few in nearby areas. There are no plans to print more copies. Council leader Tony Dyer said they understand the concerns raised by residents and are updating their policies on using AI. He explained, 'AI offers exciting opportunities for local authorities, but we recognize the strong feelings people have about our use of AI-generated images. ' The council is currently testing limited uses of AI and developing new guidelines as they learn more. Since the booklet was made, the council has updated its rules for using AI in their materials. Many people hope that, even as AI becomes more common, real art and creative skills will continue to be valued and supported.