How digital humans are reinvigorating Chinese cultural heritage

Museums around the globe are exploring new technologies like augmented reality (AR) and virtual reality (VR) to create unique experiences for visitors interested in art and culture. The Metropolitan Museum of Art in New York, for instance, recently introduced the Replica app, which is integrated with the Roblox gaming platform. This app enables visitors to scan certain artworks and then use them virtually, such as dressing up a character in attire inspired by Vincent van Gogh's Self-Portrait. This allows for a clear distinction between the real and virtual worlds. nnIn China, museums are taking a step further by employing digital humans to enhance the way visitors interact with historical and cultural exhibits. Digital humans are lifelike, computer-generated figures that have seen a surge in popularity within China, impacting sectors like online shopping, healthcare, tourism, and entertainment. Beijing's strategic forecast suggests that the digital human market could reach a value of 50 billion yuan (about US$6. 9 billion) by 2025. nnThese digital beings are created through collaborations with leading AI firms such as Baidu and Tencent, using mixed reality technology. They serve as virtual tour guides and cultural ambassadors, narrating the stories behind significant artworks from China's extensive history. One such digital human is Ai Wenwen at the National Museum of China, who can switch between contemporary and traditional Chinese attire to lead museum tours. Her name cleverly combines 'AI' with a nod to culture, highlighting the vast potential of AI in the cultural sector. nnThe process of creating these virtual avatars involves sophisticated techniques like image generation, 3D modeling, and motion capture, reminiscent of advanced mixed reality technologies developed by companies like Microsoft and Nvidia. To add to Ai Wenwen's appeal, the National Museum partnered with Migu Music to produce a song that seems to be performed by the digital figure herself, blending traditional Chinese music with electronic beats and celebrating the nation's artistic heritage. nnBeyond museum settings, digital humans are also being used to resurrect historical figures. The Zhonghua Book Company introduced a virtual representation of Su Shi, a renowned Chinese poet and statesman, by analyzing billions of Chinese characters and hundreds of historical images. This virtual Su Shi can engage in conversations about his poetry, mimicking his historical persona. He even made a TV appearance and has a social media presence, where he educates followers about Chinese literature and traditions. nnThe use of digital avatars like Su Shi in museums and cultural institutions allows for interactive exhibits that bring historical figures and their lifestyles closer to modern audiences. This technology has the potential to make traditional Chinese culture more accessible and appealing to younger generations. If similar methods were applied to Western historical figures, it could spark an interest in classical studies among youth. These initiatives also encourage collaboration between tech experts and humanities scholars, opening up new avenues for students in the humanities to contribute to the digital economy. nnThe creation and development of digital humans require cooperation between public institutions, private companies, universities, and non-profits. By integrating AI into cultural education, museums can foster greater social cohesion and promote equal access to education. As China and the US continue to lead in science and technology clusters, it's crucial to recognize the opportunity for mutual learning and the use of emerging technologies to preserve and celebrate the diverse cultures of the world.