AI and deepfakes blur reality in India elections

PoliticsMay 16, 20241 min read

AI and deepfakes blur reality in India elections

AI and deepfakes blur reality in India elections

AI and deepfakes blur reality in India elections

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The impact of AI and deepfakes on India's elections is becoming increasingly evident. Muralikrishnan Chinnadurai, a fact-checker in Tamil Nadu, observed a peculiar incident during a Tamil-language event livestream. A woman introduced as Duwaraka, daughter of Velupillai Prabhakaran, was delivering a speech, despite having passed away more than a decade ago. Upon closer inspection, Mr. Chinnadurai discovered that the woman was a product of artificial intelligence (AI). This discovery raised concerns about the potential spread of misinformation, particularly with the elections approaching. As India heads to the polls, the prevalence of AI-generated content is undeniable, ranging from campaign videos to personalized audio messages in various Indian languages, and even automated calls made to voters in a candidate's voice.

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"AI and deepfakes are causing confusion in India's elections."

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