Bumble apologises for anti-celibacy ad after backlash

Dating app Bumble has issued an apology for a recent advertising campaign that received backlash for its portrayal of women who were not sexually active. The campaign featured messages such as 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun'. Bumble explained that the intention behind the ads was to bring humor to a community that is frustrated by the challenges of modern dating. However, the ads were met with criticism, with many arguing that they were tasteless and contradictory to the company's mission of empowering women. Model and actress Jordan Emanuel expressed her disappointment, highlighting the importance of respecting women's choices in a world where autonomy over one's body is a significant issue. In response to the backlash, Bumble acknowledged the concerns and announced the removal of the ads from billboards across the US. The company admitted to making a mistake and issued a public apology, reaffirming its commitment to advocating for women and marginalized communities.