Beckham scores Euros deal with China tech giant
Beckham scores Euros deal with China tech giant
Beckham scores Euros deal with China tech giant
David Beckham, the former England captain, has signed a deal to become a global ambassador for AliExpress, an online retail platform owned by Chinese technology giant Alibaba. This announcement coincides with the upcoming Euros football tournament set to take place in Germany next month. The financial details of Beckham's deal with AliExpress have not been disclosed. In March, AliExpress entered into an exclusive e-commerce platform partnership with European football's governing body UEFA. As part of this partnership, Beckham will be the face of AliExpress' Score More promotion, which will run during games. Beckham expressed his enthusiasm for the collaboration, emphasizing that AliExpress is playing a crucial role in bringing fans even closer to UEFA EURO 2024 this summer by offering them exciting prizes as the action unfolds on the pitch.
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"David Beckham, the former England captain, has signed a deal to be a global ambassador for AliExpress, an online retail platform owned by Chinese technology giant Alibaba."
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