The Hallo Hong Kong Halloween campaign – what is the point? Tourist board’s tacky 2023 campaign does not enhance city’s reputation as a holiday hotspot

Halloween, a holiday that originated from the Christian tradition of remembering saints and the faithful departed, has evolved into a commercialized event. In Hong Kong, the celebration of Halloween is taken to another level. The Hong Kong Tourism Board has launched a campaign called 'Hallo Hong Kong' to attract visitors during the Halloween season. The campaign includes colorful displays and decorations around the city, as well as adorable Halloween characters that visitors can meet. However, some people question the purpose of this campaign. They argue that it's unlikely for tourists to visit Hong Kong specifically for Halloween, especially in mid-October. They also suggest that the decorations and displays should reflect Hong Kong's culture and history, rather than just focusing on Halloween. In contrast to Hong Kong's approach, Seoul and Tokyo are handling Halloween differently. Seoul is taking a more somber tone this Halloween, remembering a tragic incident that occurred last year. Tokyo, on the other hand, is attempting to shut down Halloween celebrations due to past issues. In other news, Cambodia is celebrating the opening of a new airport, which is expected to accommodate millions of passengers annually.