Prime sued in trademark case by US Olympic committee

Logan Paul and KSI, two well-known YouTubers, introduced their drink brand called Prime in 2022. Recently, they have found themselves in legal trouble as the US Olympic and Paralympic Committee has filed a lawsuit against them. The committee claims that Prime is using Olympic phrases and symbols without permission, particularly on a special edition of their hydration drink that features Kevin Durant, a basketball player who has won three Olympic gold medals. The committee argues that they have not authorized Prime to use their trademarks and that the actions taken by Prime are 'deliberate' and 'in bad faith. ' The BBC has reached out to Prime for a comment regarding the lawsuit. The lawsuit was filed in Colorado on a Friday, and it also accuses Prime of using the Olympic trademarks in their online marketing campaigns. The committee is concerned that consumers might be misled into thinking there is a partnership between the US Olympic and Paralympic Committee and Prime when, in fact, there is none. They previously sent a cease and desist letter to Prime, but the drink brand continued to promote the product with the Olympic branding. There has been criticism directed at Prime for marketing their drinks to a younger audience, especially since some schools have raised concerns about the product. Prime offers two types of drinks: one that contains caffeine and another that is caffeine-free, which is marketed for hydration. Earlier this month, Chuck Schumer, the US Senate Majority Leader, expressed concerns about the high caffeine content in Prime's energy drink. In response to these concerns, Prime stated that they comply with all regulatory requirements in the countries where they operate. Logan Paul and KSI have a massive following on YouTube, with over 40 million subscribers combined. When Prime was launched in the UK, it generated a lot of excitement, leading some stores to limit the number of bottles customers could purchase. Prime has collaborated with several prominent athletes and sports teams, including Arsenal and the LA Dodgers.