Kpop Demon Hunters becomes Netflix's most viewed film ever
Kpop Demon Hunters has quickly become a global sensation on Netflix, breaking records and capturing the hearts of millions. The animated musical, which debuted in June, follows the adventures of Huntr/x, a fictional K-pop girl group whose members use their music and martial arts skills to protect humanity from demons. Since its release, the film has been watched over 236 million times, making it the most viewed movie ever on Netflix and surpassing previous hits like Red Notice. The movie's rise to fame was not immediate. It started with a modest premiere at Netflix's Tudum theatre in Los Angeles, but its popularity grew rapidly thanks to word of mouth, viral videos, and memes shared on social media. Fans have praised the film for its vibrant animation and its unique blend of traditional and modern Korean culture. However, the biggest draw for many viewers has been the movie's catchy K-pop soundtrack.
The music in Kpop Demon Hunters has played a huge role in its success. Some of the producers and songwriters behind the soundtrack are well-known in the K-pop industry, having worked with famous groups like BTS and Twice. Maggie Kang, the Korean-Canadian co-director, explained that the team wanted the music to be truly special and to resonate with K-pop fans around the world. Their efforts paid off, as songs from the movie have dominated streaming platforms. The track Golden is currently number one on Spotify's global chart, and Your Idol by Saja Boys, the film's rival group, has also reached high positions. Huntr/x and Saja Boys have now become the highest charting female and male K-pop groups in US Spotify history, even surpassing real-life superstars BTS and Blackpink. The soundtrack also made history by having four songs simultaneously in the Top 10 of the Billboard Hot 100.
Netflix capitalized on the movie's musical success by releasing a sing-along version in cinemas across the US, Canada, UK, Ireland, Australia, and New Zealand. This move helped Kpop Demon Hunters become Netflix's first number one film at the US box office. The sing-along version is now available worldwide on Netflix, allowing even more fans to enjoy the music. The film's achievements have sparked discussions about a possible sequel, with talks reportedly in the early stages. Kpop Demon Hunters has not only set new records for viewership and music charts but has also brought K-pop culture to a wider audience. Its blend of exciting storytelling, stunning animation, and unforgettable music has made it a landmark film for Netflix and for fans of K-pop everywhere.
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