Meghan puts new label on jams and lifestyle range

Meghan Markle, the Duchess of Sussex, has recently announced a new name for her lifestyle brand, which will now be called 'As Ever'. This exciting change was revealed in a video posted on Instagram, where Meghan shared her thoughts about the new direction of her brand. Previously, her brand was known as American Riviera Orchard, but it seems that name did not quite fit her vision. Meghan explained that 'As Ever' signifies continuity and a connection to her earlier lifestyle blog, the Tig, which she ran before her royal life. In her message, she expressed that this new venture will beautifully combine everything she loves, including food, gardening, entertaining, and finding joy in everyday moments. The video also features a brief appearance of Prince Harry in the background, and their three-year-old daughter Lilibet can be seen enjoying the sunny California weather. The former name, American Riviera Orchard, was inspired by the region in California where Meghan and Harry reside. However, Meghan felt that this name limited her to products that were only made or grown in that specific area. The brand was first introduced in April 2024, when several celebrities shared images of jars of strawberry jam on social media, creating a sense of mystery around the launch. Unfortunately, there were some delays due to trademark issues with the original name. Now, with the new name 'As Ever', Meghan is eager to expand her product range beyond just jam. She stated, 'Of course there will be fruit preserves, I think we're all clear at this point that jam is my jam. ' Meghan is excited to share a variety of products that she loves and uses in her own home. The launch of her cooking show on Netflix was postponed due to wildfires in California, but it is set to premiere on March 4. This show will feature a mix of cooking tips, hosting advice, and appearances from celebrity friends. It has been five years since Meghan and Harry stepped back from their royal duties and chose to live independently in the United States. Meghan mentioned in her social media post that she has poured her heart into this new product range. Public opinion about Meghan is quite divided, with strong reactions on social media from both supporters and critics. Her fans celebrate her independence and creativity, while some detractors have dismissed her brand as 'whatever'. In her post, Meghan concluded with the phrase, 'As ever, Meghan.