Shein's UK sales soar by a third to hit £2bn

Shein, a major online fashion retailer, saw its UK sales jump by a third last year, reaching an impressive £2 billion. This surge in sales led to a significant increase in profits for the company, with Shein's pre-tax profit rising by 57 percent compared to the previous year. The company's latest financial report for 2024 highlights how popular Shein has become among UK shoppers, but also notes that rising inflation and the higher cost of living could affect how much people buy in the future.

The UK government is currently reviewing import tax rules, which could impact Shein's ability to keep prices low. Previously, Shein and similar companies benefited from rules that allowed packages valued under £800 to enter the UK and US without paying tariffs. This helped Shein offer cheaper products, but some traditional retailers argued that it was unfair competition and could threaten high street stores. In the US, this tax break was removed by President Donald Trump, and now the UK is considering similar changes. If new taxes are introduced, Shein may have to raise its prices, which could affect its sales.

Shein was founded in China but is now based in Singapore. The company is famous for its fast fashion model, which means it quickly produces new styles and sells them at low prices. Shein has expanded its range to include toys, games, and kitchenware. In 2024, Shein opened two new offices in Kings Cross and Manchester, launched a pop-up shop in Liverpool, and organized a Christmas bus tour across 12 UK cities. The UK branch of Shein employs 91 people, most of whom are women, and has several female managers and directors. Despite its success, Shein has faced criticism over working conditions in its factories and the environmental impact of its business. Amnesty International has called for stricter regulations to ensure companies like Shein respect human rights and labor standards. As Shein moves closer to listing on the London Stock Exchange, these issues are likely to remain in the spotlight.