West London's New 3,800-Capacity Music Hub Set to Rock Olympia

West London is set to welcome a brand new live music and events venue next year, called the British Airways ARC. This exciting new space will be built above the existing west exhibition hall in Olympia and will be able to hold up to 3,800 people. Olympia itself is a historic site, originally constructed almost 140 years ago as a place for events and exhibitions. Over the years, it has hosted legendary artists such as Jimi Hendrix, Sir Rod Stewart, Primal Scream, and The Cure, making it a well-known spot for music fans. The new ARC venue aims to continue this tradition by offering a modern space for both artists and audiences.

Andrew Spencer, the chief operating officer at AEG Presents Europe, the company that will manage the ARC, announced that they are now opening their schedule for bookings. He emphasized the importance of Olympia's rich musical history and said that the new venue will honor that legacy while providing state-of-the-art facilities for performers and fans. The ARC is designed to be a thoroughly modern venue, with features that will make it comfortable and enjoyable for everyone who visits.

British Airways is proud to be the naming rights partner for the ARC. Calum Laming, the company's chief customer officer, said that British Airways wants to represent modern Britain both at home and internationally. He expressed excitement about being part of Olympia and helping to showcase the best entertainment from the UK and around the world. The new ARC venue is expected to become a major destination for live music and events in London, bringing together local and international talent and offering unforgettable experiences for music lovers.