Louvre Heist Lift Maker Turns Crime into Clever Ad Gold!

Böcker, a German company known for making mechanical lifts, has found itself in the spotlight after one of its machines was used in a daring heist at the Louvre Museum in Paris. The incident occurred when thieves used a Böcker lift to reach a balcony and escape with jewels worth €88 million, including items that once belonged to French royalty. Instead of shying away from the attention, Böcker decided to launch a new advertising campaign featuring the now-famous image of their lift at the Louvre. The ad reads, 'When you need to move fast,' and highlights the lift's ability to transport heavy treasures quickly and quietly.

The company's managing director, Alexander Böcker, explained that once they knew no one was hurt during the theft, they chose to use humor to draw attention to their family-run business. He acknowledged that the crime was serious and wrong, but also saw it as an opportunity to showcase their product to a global audience. The lift used in the heist had been sold years ago to a French customer who rents out such equipment in Paris. According to Mr Böcker, the thieves had arranged a demonstration of the lift and then stole it during the process.

The theft itself was swift and shocking. The criminals arrived at the Louvre shortly after it opened and managed to steal eight pieces of jewelry, including diadems, necklaces, earrings, and brooches adorned with thousands of diamonds and other precious stones. The museum reopened a few days later, but its director admitted that security had failed and that the CCTV system was outdated. French authorities believe the robbery was organized by a criminal group and are confident the thieves will be caught. Meanwhile, Böcker's clever marketing move has been praised on social media, with many calling it a stroke of genius and admiring the quality of their lifts. Despite the theft, visitors continue to line up outside the Louvre, eager to see its famous art and treasures.