Silver Stars Shine Bright: Meet TikTok and Instagram’s Ageless Influencers

Viv Truran is an 81-year-old woman from Cardiff who has become a popular fashion content creator on social media. She is very particular about how she takes her photos, always making sure they are in portrait mode for Instagram. Viv is proud to be called a 'silver influencer' and is amazed that over five million people have seen her online. With nearly 300,000 followers on Instagram, she shares daily videos of her outfits and styling tips, attracting fans from all over the world and of all ages. Viv enjoys connecting with younger followers, saying, 'I love the youngsters because they want me to be their grandma. ' She only realized she was an influencer when people started asking where her clothes were from. After working in the civil service and British Telecom, Viv became an antique dealer before finding success online. She believes her authenticity is the key to her popularity, saying, 'What you see is what you get. '

Sherry Grossi, another silver influencer, is 81 and lives in North Carolina. She has almost 130,000 followers on Instagram and 30,000 on TikTok. Sherry tries to encourage her followers, especially older women, to break free from stereotypes about aging. She says, 'People are thinking that 80 is the new 60, and 60 is the new 40. If I can do it at 80 years old, anybody can do it. ' Sherry started making videos at home with a ring light and is happy to see more older people using social media. She believes that older people should not let anyone put them into categories or tell them to slow down.

Rhian Davies, 58, from Cwmbran, Wales, also found success on TikTok by sharing her outfits. She has more than 170,000 followers and wants to show other women her age that it is okay to take up space and care for themselves. Rhian's most popular videos are those where she shows her real self, without makeup or fancy hair. She says, 'Most women wanted to see themselves represented, not just perfectly groomed people. ' Rhian believes that older women want fashion and beauty tips that work for them, not just for younger people.

Sali Hughes, a beauty columnist, says that brands are starting to realize the value of older customers. She explains that companies have spent years marketing to young people who may not have much money, but now they see that older people are important for their success. Sali says, 'If you obsess so much on youth that will bite you on the bum, unfortunately. '

Valerie Mackay, 62, from Scotland, joined Instagram because she could not find fashion creators who looked like her. Now, she has more than one million followers and works with high-end brands like Armani and L'Oréal. Valerie says, 'With social media, it doesn't matter how old you are, where you live, the opportunity's there if you want to go for it. '

The rise of silver influencers shows that social media is becoming more inclusive and welcoming to people of all ages. These women are proving that style, creativity, and confidence do not fade with age. They inspire others to express themselves and challenge stereotypes about aging, making social media a more diverse and interesting place.