Aussie Influencer Fam Flips to UK to Keep Social Media Dreams Alive

The Empire Family, a well-known Australian influencer group, has decided to move to the United Kingdom because of a new social media ban in Australia. This ban, which will start in December, says that anyone under 16 years old cannot create accounts or use social media platforms like Facebook, Instagram, TikTok, Snapchat, X, and YouTube. The family includes two mothers, Beck and Bec Lea, their 17-year-old son Prezley, and their 14-year-old daughter Charlotte. All of them are popular online and share videos about their daily lives, hobbies, and family activities.

The family announced their move in a video, explaining that they use the internet to do positive things and help others. They said that moving to the UK will allow Charlotte to keep making content for her fans. The new Australian law is meant to protect young people from the negative effects of social media, such as bullying, privacy problems, and mental health issues. If social media companies do not follow the law, they could be fined up to 50 million Australian dollars. The government has not explained exactly how the ban will work, but they might use official ID documents, parental approval, or facial recognition technology to check ages. Some people are worried about privacy and whether these methods will work well.

YouTube was not part of the ban at first, but the government changed its mind earlier this year. Now, teens under 16 can still watch videos but cannot have accounts to upload or comment. In their video, Beck said that they understand the ban is meant to protect young people, but they believe their family uses social media in a positive way. She also said that some young people do have problems because of social media, and they are aware of that. Beck is concerned because the government has not given clear details about how the ban will be enforced. She thinks there will be challenges and changes as the rule is put into place. Bec added that social media has changed a lot since it first started, and many young people now use it to make a positive difference.

The family can move easily because they have both British and Australian citizenship. Charlotte recently switched to online schooling, so they can live anywhere. Charlotte, who is known as Charli online, has about 500,000 followers on YouTube, 300,000 on TikTok, and 200,000 on Instagram. Her parents help manage her accounts. The family's main presence is on YouTube, where Prezley has 2. 8 million subscribers and the family account has 1. 8 million. Their videos include makeup tutorials, gaming sessions, and family holidays.

The Empire Family is moving from Perth to London so they can keep sharing their lives and making videos for their fans. They hope that living in the UK will let them continue their work without breaking any rules. The new law in Australia is meant to help young people, but it is also causing some families to make big changes. The Empire Family hopes that the law will become clearer and fairer in the future.