American Eagle shares soar as Sydney Sweeney ads seen driving sales

American Eagle, a well-known American clothing retailer, has seen its stock prices rise sharply after launching advertising campaigns featuring celebrities Sydney Sweeney and Travis Kelce. Sydney Sweeney, famous for her role in the TV show Euphoria, starred in a denim ad for American Eagle. In the ad, she talks about how 'genes' are passed down from parents, but then makes a playful joke by saying, 'My jeans are blue. ' This ad was shown online, in stores, and on social media, quickly becoming viral. While many people found the ad interesting and fun, some critics thought it was controversial. They believed the ad was making a reference to eugenics, a harmful idea about improving humanity through selective breeding. American Eagle responded by saying the ad was only about their denim jeans and not about anything else.

The campaign with Sydney Sweeney was a huge success for American Eagle. The ad received around 40 billion views, and the jeans she wore sold out within a week. The company also announced a partnership with Travis Kelce, a well-known athlete, which they hope will bring even more attention to their brand. Despite a 1% drop in sales from May to July, which followed a 5% decrease in the previous quarter, American Eagle's leaders are optimistic. They believe that their new products and celebrity partnerships will help sales grow in the coming months. Jay Schottenstein, the company's CEO, said that the autumn season is starting off well, with more customers noticing and buying American Eagle products.

However, American Eagle is also facing some challenges. The company expects tariffs to add about $70 million in costs during the second half of the year. Tariffs are extra fees for importing goods, which can make products more expensive. Fortunately, American Eagle was able to lower these costs by negotiating with suppliers and changing where they get their products. They are also raising some prices, but say that is not the main way they are dealing with the tariffs. The company is confident that their marketing campaigns with Sydney Sweeney and Travis Kelce will continue to boost sales and keep customers interested. American Eagle plans to keep working with these celebrities and hopes their efforts will lead to more success in the future.