Apple TV+ raises subscription prices worldwide, including in UK

Apple TV+ is a popular streaming service that lets people watch movies and TV shows online. Recently, Apple TV+ announced that it is increasing its monthly subscription price in the UK and other countries. The new price for a monthly subscription in the UK is £9. 99, which is £1 more than before. However, if you pay for a whole year at once, the price remains at £89. This means that the monthly cost is now double what it was when Apple TV+ first launched in the UK in November 2019. Apple explained that new subscribers will pay the higher price immediately, while current subscribers will see the increase after their next renewal date.

Apple TV+ has grown a lot since it started. The service now offers hundreds of Apple Originals and thousands of hours of programming, all without any ads. In the United States, the price increase is even bigger, going from $9. 99 to $12. 99 per month. Apple does not share the exact number of subscribers, but some sources estimate there are about 25 million paying users, plus millions more who access the service through promotions. Reports also suggest that Apple TV+ has been losing more than $1 billion each year, but the service has become more well-known thanks to hit shows like Severance and The Studio.

The rise in streaming prices is not unique to Apple TV+. Other services like Netflix, Disney+, and Paramount+ have also raised their prices recently. Netflix now costs between £5. 99 and £18. 99 per month, Disney+ costs between £8. 99 and £12. 99, and Paramount+ costs between £4. 99 and £10. 99. Some of these services offer cheaper plans with ads, but Apple TV+ remains ad-free. Technology experts say that streaming services are following the old pay TV model by raising prices every year. They believe that as these platforms add more content and try to attract new viewers, price increases will continue. Apple TV+ is well-positioned because of its large user base, but it needs to do a better job of showing why it is better than its competitors. Even though prices are going up, people still want to watch unique and interesting stories, and streaming services are finding new ways to reach audiences, including live sports and big movie releases.