A style icon's expert guide to shopping in Paris
Jeanne Damas, a renowned French fashionista and the creative director of Rouje, provides her insider tips for shopping in the fashion capital, Paris. Paris is globally recognized for its impeccable style and extensive shopping scene. The iconic Champs-Elysées avenue is adorned with luxury flagship stores. The city's 17 arrondissements are teeming with eclectic designer boutiques, opulent department stores, and exquisite 19th-century covered galleries such as the Galerie Vivienne and Galeries Lafayette Paris Haussmann. The term 'boutique' is even derived from French.
Visitors who aspire to shop like a true Parisian will find themselves overwhelmed with choices, and perhaps even a little daunted. To assist you in discovering the crème de la crème of fashion, homewares, and gifts, we consulted Jeanne Damas, the creative director of the trendy Parisian fashion brand Rouje. She shared her top selections. 'One of the appealing aspects of shopping in Paris is its size,' Damas stated. Her preferred boutiques are nestled in the atmospheric, artistic Saint-Germain-des-Prés neighborhood or the cobblestoned Le Marais, Paris' ancient Jewish quarter. 'It's relatively small compared to cities like London or New York. It's quite feasible to navigate the city on foot.
Here are Damas's top shopping destinations in her hometown, Paris. Paris is replete with historic shopping galleries and arcades. However, locals also have a fondness for Merci in Le Marais, a contemporary interpretation of the Parisian department store. Where does one begin to seek fashion inspiration in the world's most fashionable city? Damas draws inspiration from her environment. 'One of my favorite pastimes is to perch in one of the typical corner cafes and observe the passersby,' she revealed. She recommends Café Le Nemours in Place Colette for people-watching. 'It's the ultimate fashion show.
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"The city's 17 districts have lots of unique designer stores, big department stores, and beautiful 19th-century shopping galleries like the Galerie Vivienne and Galeries Lafayette Paris Haussmann."
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"'One of my favourite things to do is to sit in one of the typical corner cafes and watch the people passing by,' she said."
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