Apple brings ChatGPT to iPhones in AI overhaul

Apple has announced a significant overhaul of its Siri voice assistant and operating systems by incorporating OpenAI's ChatGPT. This decision is part of a broader strategy to introduce a new personalized AI system known as 'Apple Intelligence'. The primary goal of this system is to enhance the user experience and make it easier to navigate Apple devices. As part of this initiative, the iPhone and Mac operating systems will be updated to allow seamless access to ChatGPT through a strategic partnership with OpenAI. This integration will enable ChatGPT to enhance various tools, including text and content generation. The test version of this integration is expected to be available in the autumn. During the announcement at the Worldwide Developers Conference, Apple CEO Tim Cook expressed his optimism about the potential of this move, emphasizing that it will elevate the company's products to new heights. However, the announcement was met with criticism from Elon Musk, who threatened to ban iPhones from his companies due to concerns about data security. Musk's comments reflect the growing tension between tech companies regarding AI integration and data privacy. Despite the challenges, Apple is determined to introduce new AI features to its products, especially after facing competition from other tech firms. Ben Wood, chief analyst at CCS Insight, believes that while the new personal AI system may reassure nervous investors, the integration of ChatGPT could also reveal deeper problems for the company. This move signifies Apple's acknowledgment of its limitations, particularly as Siri's capabilities have been outpaced by evolving user needs. The announcement at the Worldwide Developers Conference finally unveiled Apple's plans for AI technology, marking a significant milestone for the company.