How Choreographers Became the Viral Dance DJs of Today’s Hits

Choreographers are becoming as influential as DJs in the music world, especially with the rise of viral dance routines on social media. Songs by artists like PinkPantheress and Zara Larsson have become even more popular because of the dances that fans love to copy and share online. For example, the arm swings from Zara Larsson's Lush Life and the geometric moves from PinkPantheress's Girl Like Me have been seen by millions. These routines are catchy and easy to learn, which is why they spread so quickly.

Luam Keflezgy is a well-known choreographer who has worked with stars such as Beyoncé, Alicia Keys, and Kelly Rowland. She recently created the dance for PinkPantheress's Girl Like Me. Luam believes that the best dance moves often come naturally and that it's important to make the routine look stylish and fun. When working on Girl Like Me, she focused on making the movements symmetrical and visually appealing. PinkPantheress was very involved in the process, wanting the dance to connect with her fans. The music video features British themes like royal guards and London signs, but it's the unique choreography that has caught everyone's attention.

Zara Larsson's Lush Life, originally released in 2016, has found new life thanks to a fresh dance routine created by Lola Beckers. Lola came up with the moves in the studio, and her excitement made the dance even more enjoyable for the dancers and fans. Now, during Zara's concerts, fans look forward to performing the routine with her on stage, making the experience unforgettable. This trend of fans creating their own dances has also helped songs like Charli XCX's Apple become hits.

Social media plays a huge role in making these dances go viral. People enjoy participating because it's fun and helps them feel connected to others. Choreographers and artists understand that a memorable dance can boost a song's popularity. According to social media expert Vicky Owens, artists often plan for their songs to go viral, but it's usually the fans who create the dances that take off. Choreographer Luam Keflezgy says that people join in because they want to feel part of a community. Even though the way dances are shared has changed from TV to YouTube to TikTok, the main goal is still to connect with the audience, tell a story, and have a good time. Choreographers are now seen as key players in the music industry, helping songs reach new levels of success.