ProfileLoved by Rihanna, how Hong Kong eyewear brand Sons + Daughters made a splash around the world

In 2012, a unique children's eyewear brand was born in Hong Kong. The founders, Shiva Shabani and Calvin Yu, named it Sons + Daughters. Their mission was to protect the vision of the future generation. The duo, originally from Canada, met through work in Vancouver. They were in a relationship for about 6½ years before they decided to visit Hong Kong, where Calvin's parents had emigrated from. They fell in love with the city and decided to move there when Calvin received a job offer from an advertising agency. The idea of starting an eyewear brand was initially Calvin's. However, Shiva suggested focusing on children's eyewear. She noticed a lack of consideration and playfulness in the kids' eyewear category. Having been teased for wearing glasses as a child, she wanted to change the negative perception and make cool, fun glasses for kids. The brand name, Sons + Daughters, was chosen to reflect inclusivity. They wanted to create a brand that was sophisticated yet fun, and could inspire kids to feel good about wearing glasses. Over the past 11 years, the brand has achieved several milestones. They have built a strong community on Instagram, where they celebrate their customers. One of their most memorable moments was when they received an email from Rihanna's stylist, requesting glasses for Majesty, Rihanna's cousin's daughter. Despite a delay in delivery, they managed to hand-deliver the glasses to Rihanna. They believe that one of the biggest misconceptions about children's eyewear is that it's merely an accessory. They emphasize that eyewear is a necessity and strive to make their products playful, fun, and of high quality. They also plan to expand their product range to include adult eyewear, reinforcing the message that everyone is a son or a daughter, regardless of age, culture, or race.