星巴克醞釀重大變革：以40億美元出售中國多數股權

Starbucks, the world’s largest coffee chain, has announced a major change in its business in China. The company will sell a 60 percent stake in its Chinese retail operations to Boyu Capital, an investment firm based in Asia, as part of a $4 billion deal. After the sale, Starbucks will still own 40 percent of the business and keep the rights to the Starbucks brand in China. Starbucks first opened in China in 1999, and the country has become its second-largest market after the United States. However, Starbucks has faced challenges in recent years, especially from local competitors like Luckin Coffee, which now has more stores in China than Starbucks and attracts customers with lower prices and frequent discounts.

The partnership with Boyu Capital is described by Starbucks as a significant milestone. The company says it will help them grow in China for many years. Starbucks will continue to have its headquarters in Shanghai and will operate 8,000 stores in China, with plans to expand to as many as 20,000 locations. Starbucks values its Chinese retail business at $13 billion. The company believes that working with Boyu Capital, which understands Chinese consumers well, will help Starbucks introduce new drinks and digital platforms to attract more customers. The deal is expected to be completed next year.

Starbucks has struggled with falling sales in China due to the Covid-19 pandemic, slower consumer spending, and tough competition from local brands. The company has tried to lower its prices to compete, but this has affected its profits. Other major US brands, such as KFC, Pizza Hut, Gap, and Uber, have also faced difficulties in China. Starbucks’ future in China was uncertain until this deal was announced. The company’s new CEO, who joined last year, has been working to improve Starbucks’ global business and has made several changes to help the company grow. Starbucks currently has more than 40,000 stores worldwide and hopes this new partnership will help it succeed in China’s competitive market.