iPhone 17 銷量飆升，而 Mac 和配件銷量卻大幅下滑

Apple has announced record-breaking iPhone sales for the last quarter of the year, thanks to the launch of the new iPhone 17 series. The company reported that its revenue increased by 16 percent compared to the same period last year, reaching a total of 144 billion dollars. This is the strongest growth Apple has seen since 2021. The surge in sales was driven by high demand in China, as well as strong performance in Europe, the Americas, and Japan.

However, not all of Apple’s products performed as well. Sales of wearables and accessories, which include popular items like the Apple Watch and AirPods, dropped by about 3 percent. Mac computers also saw a decline, with sales falling by just over 7 percent. Apple’s CEO, Tim Cook, explained that the company is currently in 'supply chase mode' because the demand for the iPhone 17 was much higher than expected. He said that Apple is working hard to keep up with customer demand, especially since sales in India reached a new quarterly record.

Tim Cook did not provide many details about Apple’s new partnership with Google, which will use Google’s Gemini artificial intelligence to improve Apple’s AI features, including updates to Siri. Some investors and analysts are interested in how Apple will use AI in the future, especially since other big tech companies are moving faster in this area. Anna MacDonald, an investment manager, said that Apple is known for making products that are easy and enjoyable to use, and that the company is being careful with AI to make sure it meets their high standards.

Jacob Bourne, an analyst, pointed out that Apple’s position as a leader in the smartphone market is less certain than before. He said that Apple needs to make the most of its partnership with Google to improve Siri and make voice AI more useful and profitable for customers. Apple and Google also have a separate partnership for search, with Google providing the search engine for Apple’s Safari browser.

When it comes to spending, Apple plans to invest 16 billion dollars in the next year to expand its business, including opening new stores and building more infrastructure. This is much less than Microsoft, which spent over 37 billion dollars in just one quarter, mostly on AI projects. Some investors are worried that Microsoft is spending too much on AI without seeing enough growth in revenue. After Microsoft announced its latest results, its stock price dropped by 10 percent, the biggest single-day fall since 2020.

Apple’s strong iPhone sales show that the company is still very popular, but it faces challenges in other areas. The company is being careful with how it uses AI, wanting to make sure that any new features are reliable and enjoyable for users. Apple’s focus on quality and customer experience continues to set it apart, but it will need to keep innovating to stay ahead in the fast-changing tech world.