擁有 880 年歷史的民宿擁抱 Z 世代行銷

Fyfield Manor, an ancient bed and breakfast that is 880 years old, has recently gained a lot of popularity on social media, particularly on TikTok. Located near Wallingford in Oxfordshire, this historic B&B has embraced a fresh marketing approach aimed at attracting a younger audience. The video that sparked this viral moment features Frannie Brown and her mother, Christine, sharing a light-hearted moment together. They are seen with their arms around each other, surrounded by lush green shrubbery. The video was posted on TikTok with the caption: 'When you ask your gen z daughter to write the marketing script. ' Since its release, the video has been viewed an astonishing 9. 4 million times. In the video, the mother-daughter duo describes the B&B in trendy terms, calling it 'giving zen' and 'very demure'. Frannie, who is 26 years old, came up with the idea for the video after being inspired by similar content she had seen on TikTok. She mentioned, 'There were various accounts that I like where people would film their dads just going round the supermarket and stuff, and it's kind of funny because it's like the older generation. ' After coming up with the concept, Frannie pitched it to her mom, Christine, who was open to trying something new. Christine has been running the B&B for 25 years and felt it was time to shake things up a bit. She explained, 'Most people who come are from the older generation, and I thought it'd be nice to try and attract younger people. ' The video showcases Christine enthusiastically describing the B&B's features in a way that resonates with younger viewers. She mentions that the B&B has 'understood the assignment' and is 880 years old 'no cap', which means she is being serious. She also refers to a medieval dining room as having 'so much rizz', a term that signifies charm or appeal. Christine humorously admitted, 'I didn't even know what any of the words meant! ' This shows how the older generation is sometimes out of touch with the latest slang. The B&B has been a family-run business for many years, and Christine is delighted to see younger guests showing interest after watching their TikTok videos. She stated, 'The positive thing for me is it's an old house and I'm of the older generation, and we've already had youngsters staying here having seen previous TikTok videos - and they love it. ' The video concludes with Christine saying, 'Whether you need to recover from a brat summer or menty b - this is the place for you. Slay! ' This playful language highlights how Fyfield Manor is successfully connecting with a younger audience through modern marketing strategies.