英國可能要求蘋果在 iPhone 上向競爭對手的應用程式商店敞開大門！

Apple may soon be required to allow other companies to run their own app stores on iPhones in the UK, following a decision by the Competition and Markets Authority CMA. This would be a major shift from Apple's current system, where users can only download apps from the official App Store. The CMA has given both Apple and Google 'strategic market status,' meaning they have significant control over mobile platforms in the UK.

The CMA's ruling has upset both tech giants. Apple argues that opening up its system could harm users by making privacy weaker and delaying new features. Google called the decision 'disappointing' and 'unwarranted. ' The CMA, however, believes that Apple and Google may be limiting innovation and competition, even though it did not accuse them of any wrongdoing. Will Hayter, the CMA's executive director for digital markets, pointed out that the app economy is important for the UK's economy and supports hundreds of thousands of jobs.

According to the CMA, almost all UK mobile devices use either Apple's iOS or Google's Android operating system, with iPhones making up nearly half of the market. This means Apple and Google have a 'duopoly,' controlling most of the mobile market. The CMA wants to make it easier for people to switch between Apple and Android devices and for apps to be ranked fairly in app stores.

One possible change is that Apple may have to allow alternative app stores on its devices and let users download apps directly from company websites. This follows similar rules in the European Union, where Apple was fined for anti-competitive behavior. Apple warns that heavy regulation could mean UK users lose access to new features, as has happened in the EU. For example, some new Apple Intelligence features are not available in Europe.

Google, meanwhile, says Android users can already use third-party app stores, but critics argue these are not as smooth as Google's Play Store. The CMA suggests Google may need to make it easier to download apps from websites and reduce barriers to using alternative app stores. Google claims there is a wide range of Android devices and apps, and that competition is strong.

Consumer groups like Which? support the CMA's efforts, saying that limiting the power of Apple and Google can help businesses innovate and give consumers more choices. They argue that the dominance of these companies restricts choice and competition. The CMA has not yet decided exactly what changes will be required, but its goal is to make the app market fairer and more open for everyone in the UK.