中國電商巨頭京東進軍英國市場，挑戰亞馬遜

A major Chinese online retailer, JD. com, is launching its new shopping platform called Joybuy in the United Kingdom. JD. com is one of the largest retailers in China and is now aiming to compete with Amazon, which is already very popular in the UK. The new Joybuy platform will operate from two main distribution centers located in Milton Keynes and Luton. Through Joybuy, customers will be able to buy a wide range of products, including technology gadgets, home appliances, beauty products, household items, and groceries. JD. com had previously tried to buy well-known UK stores like Currys and Argos, but those deals did not happen. Instead, the company decided to start its own online shop in the UK.

Joybuy promises to offer next-day delivery to about 17 million households across the UK, making shopping fast and convenient for many people. The managing director of Joybuy UK, Matthew Nobbs, said that the company is planning to stay in the UK for a long time. He explained that they have spent a lot of time making sure their website and app work well and are easy for customers to use. The company believes that their large selection of products, good prices, and quick delivery will attract many new customers. JD. com is also launching Joybuy in five other European countries at the same time. These countries are Germany, the Netherlands, France, Belgium, and Luxembourg.

Last year, JD. com made a big move in Europe by buying a German electronics retailer called Ceconomy for about 1. 9 billion pounds. This shows that JD. com is serious about growing its business in Europe. Meanwhile, Amazon, which is Joybuy’s main competitor, is also expanding in the UK by opening new centers. Joybuy hopes that its new platform will become popular with UK shoppers and that it can become a strong rival to Amazon in the future. The company is focused on making sure customers have a great shopping experience and is confident about its chances for success in the UK and across Europe.