蘋果新時代：約翰·特納斯接替提姆·庫克，執掌蘋果15年。

Apple is entering a new era as John Ternus is set to become the company’s new chief executive, replacing Tim Cook after his 15-year leadership. Ternus, who has been with Apple for 25 years and currently leads hardware engineering, will officially take over on September 1. Tim Cook, who became CEO in 2011 after Steve Jobs stepped down due to health issues, will stay on as executive chairman and help Ternus transition into his new role. Cook’s decision to step down comes after months of speculation about Apple’s future leadership, especially as the company recently celebrated its 50th anniversary. Cook described being Apple’s CEO as the greatest privilege of his life. Under his leadership, Apple became the first public company to reach a $1 trillion valuation in 2018, and today it is worth $4 trillion. Cook praised Ternus as a visionary leader with engineering skills, innovative thinking, and strong values. He said Ternus is the right person to lead Apple into the future.

John Ternus has played a key role in developing almost every major Apple product over the past 25 years, including the iPad, iPhone, AirPods, and Apple Watch. He also led the transition of Mac computers from Intel processors to Apple’s own chips. Ternus called Cook his mentor and said he is optimistic about what Apple can achieve in the coming years. Some experts believe that having a leader with a hardware background could help Apple become more innovative. While Cook helped Apple grow financially and expand its product line, critics say the company has not launched a groundbreaking product like the iPhone in recent years. Analysts say Apple still relies heavily on the iPhone for its profits and needs to find new products to drive future growth. Ternus’s appointment suggests Apple wants to focus on creating more unique and different products. Experts say he must avoid making only small changes and instead look for big new ideas.

Tim Cook was known for his skills in operations and business, rather than product design. Steve Jobs, Apple’s co-founder, was famous for his visionary ideas and product launches. One of the most significant products launched under Cook was a virtual and augmented reality headset, but it did not become very popular. Despite this, Cook is remembered as one of the most successful business leaders, turning Apple into a company known for refining and scaling its products. Now, experts wonder if Apple can shift toward more exploration and innovation. Apple has been slower than other tech giants like Google and Microsoft to invest in artificial intelligence. With Ternus as CEO, Apple may focus more on integrating AI into its hardware. Some believe Apple’s strengths in discipline and control could become challenges if the next era requires faster innovation and more experimentation. With a new leader, Apple might return to its roots of rapid innovation and creativity. People are watching closely to see what new products and ideas Apple will bring to the world under John Ternus’s leadership.