從輟學生到美妝界女強人：五個驚艷品牌背後的秘密

Marcia Kilgore is a well-known entrepreneur in the beauty industry, even if her name is not as famous as her brands. She is the founder of Beauty Pie, a company that changed the way people buy beauty products by offering them online through a subscription service. Before starting Beauty Pie in 2016, Marcia had already created other successful brands like Bliss, a luxury spa, Soap & Glory, a popular skincare and makeup line, and FitFlop, a footwear company. Her journey to success was not straightforward, and she learned many important lessons along the way.

Marcia did not always dream of being a business owner. As a child, she saw her family struggle with money and decided she wanted a different future. She moved from Canada to New York to study at Columbia University, but when her plan to pay for school fell through, she had to find a way to support herself. She started working as a personal trainer and took beauty classes in the evenings. She soon realized she had a talent for the beauty industry and decided to leave university to focus on her new career. Marcia believes you do not need a perfect plan to start a business. She says you have to use your skills and keep moving forward, even when things are uncertain.

Working in her own salon, Marcia did every job, from cleaning to giving beauty treatments and training staff. This hands-on experience was very valuable when she opened Bliss Spa in London. When the spa became very busy and some employees quit, Marcia was able to do all the treatments herself because she knew every part of the business. She advises others to start businesses in areas where they have real knowledge, so they are not caught off guard if things go wrong.

Marcia also believes it is important to challenge your own ideas. She says you should be able to explain why your idea matters in one clear sentence. If you cannot, you need to think more about it. She warns against "ownership bias," which is when you think your idea is great just because it is yours. Marcia suggests testing your idea with your target customers before investing too much time or money. She also points out that technology like AI can help entrepreneurs by giving feedback and advice without needing to hire expensive consultants.

Another lesson Marcia shares is the importance of being kind and hardworking. She says being polite, punctual, and friendly helps build loyalty with customers and staff. Doing a great job will make people recommend you to others. However, she also says that running a business requires sacrifices, like giving up free time to keep up with trends and customer needs. Marcia tries to stay curious and keep learning, which makes the hard work feel easier. She also makes sure not to miss important family events, like her children's school plays and family holidays.

Finally, Marcia uses what she calls the "deathbed test. " She asks herself if she will be proud of her work at the end of her life. She wants to spend her time on projects that are meaningful and help others. For Marcia, success is not just about building another company, but about choosing ideas that are worth the effort. Her story shows that you do not need a perfect plan to succeed, but you do need hard work, kindness, and a willingness to keep learning and improving.