迷你拉布布瘋狂：小怪獸玩具銷售全球飆升！

Pop Mart, a well-known Chinese toy company, has seen a huge boost in sales after launching a mini version of its popular Labubu dolls in August. Labubu dolls are monster-themed toys that have become a favorite among collectors and fans around the world. The new mini Labubu dolls have attracted even more attention, leading to a significant increase in Pop Mart's revenue. In the three months ending in September, Pop Mart reported that its global sales jumped by about 250 percent compared to the same period last year.

The surge in sales was not limited to China. Pop Mart experienced remarkable growth in other regions as well. In America, the company's revenue soared by more than 1,200 percent, while in Europe, sales increased by over 700 percent. These impressive numbers show that Labubu dolls have become a global phenomenon. The company's success was also reflected in the stock market, with Pop Mart's shares rising by more than 5. 5 percent in Hong Kong on Wednesday. This increase gave the company a market value of about $45. 5 billion.

Pop Mart is famous for its 'blind box' marketing strategy, where customers buy a box without knowing which toy is inside until they open it. While this method has been criticized for encouraging compulsive buying and gambling-like behavior, it has also helped create excitement and anticipation among collectors. Labubu dolls, with their unique elf-like appearance and jagged teeth, have sparked long lines in stores worldwide. The dolls gained even more popularity in the United States thanks to endorsements from celebrities like Kim Kardashian and Lisa from the K-pop group Blackpink. Pop Mart has also partnered with major brands such as Coca-Cola and the manga franchise One Piece, further boosting Labubu's profile. Since their launch in 2019, Labubu dolls have played a key role in Pop Mart's growth, helping the company expand to more than 2,000 stores and vending machines globally. Pop Mart began trading its shares on the Hong Kong Stock Exchange in 2020, and the share price has risen by over 280 percent since then. Despite recent concerns from investment banks like JPMorgan about the company's high valuation and the sustainability of its toy's popularity, the launch of mini Labubu dolls has proven to be a major success for Pop Mart.